Lowrance Dominates America’s Tournament Fishing Circuit

Lowrance dominated America’s tournament-fishing circuit this year. No other word can be used! Lowrance Pro Jordan Lee mounted an epic comeback to claim the 2018 Bassmaster Classic Championship. Held on South Carolina’s Lake Hartwell in

Taking “Aim” at Hunter Safety: Tips on Treestands & Lifelines

Whether speaking about bow season or gun season, the one thing that will always remain the same is the “safety” factor.

Drop Shot and Topwaters Lead Lucas to B.A.S.S.® Angler of the Year Titlen

Never before, in all his years of professional bass fishing, had Jason Lucas ended a tournament season with tears in his eyes, but it happened last month

Yamaha Claims Innovation Award for New V8 XTO Offshore

The National Marine Manufacturers Association (NMMA®) and Boating Writers International (BWI) honored Yamaha Marine Group with its IBEX® Innovation Award in the outboard motor category for the new Yamaha V8 XTO Offshore® during the annual International Boatbuilders’ Exhibition and

St. Lawrence River Smallmouth Fishery May Be Best in the Country

A year ago when Brandon Palaniuk first saw the 2018 Bassmaster® Elite Series tournament schedule, he predicted it would take a 100-pound catch to win the

Carolina Skiff to Host Three-Month Photo Contest Beginning Sept. 10

The popular boat manufacturer to give winners free branded swag. Carolina Skiff® is excited to announce its “Family, Fishing & Fun” photo contest!

Fishing for a Cause

Team FFMD and Their Amazing Mission The 43-foot Everglades® center console, powered by quad Yamaha F350 outboards, cruised out of Snake Creek, the cut between the Atlantic

Reel Addiction Wins the 2018 King of the Hill Tournament Series

Reel Addiction Wins the 2018 King of the Hill Tournament Series In a fitting end to a memorable season, Reel Addiction was named the winner

The best just keeps getting better!

When it comes to the best fishfinders out there, pros and amateurs alike turn to Lowrance. In fact, more tournament anglers at America’s largest freshwater events use Lowrance versus all other marine electronics brands combined. The proven product lines include a fishfinder/chart-plotter to match the size, budget or feature needs of anglers of all skill levels.

Off Duty Wins the 29th Annual Alice Kelly Memorial Ladies Only

Off Duty Wins the 29th Annual Alice Kelly Memorial Ladies Only Billfish Tournament, Tops Record Fleet of 108 Boats

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